A GEO agency makes your business one of the sources an AI answer cites.
Be the answer, when AI answers.
GEO: generative engine optimization. Elevate Labs engineers how businesses appear inside AI answers. ChatGPT, Claude, Perplexity, Google AI Overviews. Structured, citable, first.
or write to contact@elevatelabs.no · Dronning Eufemias gate 39, 0191 Oslo, Norway
Elevate Labs · Oslo
Generative engine optimization (GEO) is the practice of structuring your content, facts and machine-readable data so systems like ChatGPT, Claude, Perplexity and Google AI Overviews can find, trust and quote you when they compose an answer. Where SEO earns a place in a list of links, GEO earns the citation inside the answer itself.
Search is splitting in two. People still type into Google — but more and more of them ask ChatGPT, Claude, Perplexity or read a Google AI Overview, and get one composed answer instead of ten blue links, often naming just a few sources it trusts. As a GEO agency in Oslo, Elevate Labs engineers your business to be one of them: found, trusted and quoted when an AI assistant decides what to say. Everything is handmade in-house, with a fixed quote before any work begins.
Clear claims, real numbers and questions that actually get answered — content written to be lifted straight into an AI answer, not just ranked.
One consistent story of who you are: name, location, services and languages, repeated everywhere a model reads, so systems know exactly what you do.
The same facts across your site and the open web. Contradictions cost citations; consistency compounds into the trust engines reward.
Schema.org data and clean HTML that does not depend on JavaScript, since many AI crawlers do not reliably run your scripts, plus an optional llms.txt layer (Google says it is not a ranking signal, so we treat it as future-proofing).
The direction is backed by research: in a controlled benchmark, Aggarwal et al. found that adding elements like citations, quotations and statistics to a page raised its visibility in generative-engine answers by up to around 40 percent (GEO: Generative Engine Optimization, ACM SIGKDD 2024). That is a research result across test queries rather than a guaranteed outcome, but it is why we build pages to be quotable and well-sourced.
We treat GEO as a first-class, in-house Oslo service — not a bolt-on or a resold report. It runs on the same foundations as classic search: crawlable structure, honest content and technical health. GEO simply adds the layer generative engines need to read, verify and cite you. Because we build strategy, design and code under one roof, the machine-readable facts, the schema and the words all agree with each other. And we report honest metrics over vanity metrics: real presence in real answers, not what looks green in a dashboard.
GEO does not replace SEO — it builds on it. Rankings and citations feed each other, so we engineer both as one system. If you want the search side of the same method, see our SEO agency in Oslo page. We work in Norwegian, English and German, for clients in Oslo, across Norway and around Europe. This page is also available in Norwegian.
What is GEO? Generative engine optimization: structuring your web presence so AI systems find, trust and cite you when they compose an answer. Read what GEO is.
GEO vs SEO — what's the difference? SEO earns a position in a list of links; GEO earns a citation inside the answer itself. Search engines rank pages, generative engines quote sources. We do both.
How do you get cited by AI? Quotable, factual content on crawlable HTML, backed by schema and an llms.txt layer, with consistent entity facts everywhere a model reads — so you are the source it can verify and attribute.
Can GEO be measured? Yes: we track presence and citation in AI answers for the questions your buyers actually ask, and machine-readable changes are often picked up relatively quickly, though the exact timing varies.
New to this? Our plain-language guides answer the questions buyers actually ask.
Tell us which questions you want to win inside AI. We'll map them and send a fixed quote before any work begins. You can also run a free GEO check first.
Visit the Lab →Elevate Labs · Dronning Eufemias gate 39, 0191 Oslo, Norway · contact@elevatelabs.no
